Making Your Couples Therapy Practice Resilient During Economic Uncertainty

These are difficult and uncertain times we’re living in.

Everyone’s feeling the heat these days, therapists included. It’s scary!

But never fear, I’m here with a special guest – my handsome and talented husband, Alapaki Yee – to help you guys survive this tough economic period with your practice and your sanity intact.

Here are a few tips on making your couples therapy practice resilient during economic uncertainty:

Let me break it down for you into a few important takeaways:

Number one: this is the new normal! I know we all wish everything could just go back to the way it was, but life doesn’t really work like that. But don’t worry – all is not lost! It’s important to take a deep breath and stay calm and focused.

We all just have to adapt.

Telehealth is the name of the game these days, and it’s not as difficult as it might seem. Don’t let the technology intimidate you! Now is the time to learn about this stuff and adapt your practice to it.

Number two: service your clients at any price point – without using a sliding scale. As therapists, we know we’re not the only ones having a tough time right now. It’s important that we remain able to help people who may not have the means to pay like they used to. But that doesn’t mean you have to accept less for a session.

Try to think in terms of other ways to get your message out there. You can probably already guess what my favorite is – online courses!

Remember, it’s important to position yourself as an expert in your community. Look for other places to get in touch with people, like Facebook. Watch the video for a few specific tips on that.